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How to Build Your Contractor Brand

Working as a contractor is tough, as you likely already know. If you work on just a single contract at a time, you have the issue of not knowing when it may end, or risk sudden termination if the company gets into trouble or needs to make cutbacks, leaving you out in the cold. If you work for multiple clients simultaneously, you have a constant search for new business, to keep driving jobs and making sure there is money in the bank at the end of each week.

What can you do to help make your life easier? Here’s our top tips:

  • Subscribe to job alerts. CV-Library was recently named the best job site for UK contractors to find work. (Others are also available). Set up email alerts direct to your inbox with links to potential new opportunities to ensure you don’t miss out.
  • Ensure your LinkedIn profile is up to date.Ask previous clients for recommendations and endorsements, as third parties telling the world how great you are having endless benefits. Build your presence by commenting on stories of companies you follow, where you believe opportunities for you may exist either now or in the future.
  • Consider creating your own website, if you don’t have one. Your own URL and email address adds a sense of professionalism, and acts as a shop window to the work that you do and the services that you offer. If you don’t have time to create one yourself, sites such as Upwork, Peopleperhour and Fiverr can be a great place to find someone to help you create one for a reasonable cost. 
  • Consider outsourcing your accounts. Of course, there are packages to enable you to manage accounting online, but these can’t help advise you on potential tax savings you can make as a contractor, or the benefits and perks you may be missing when you file your tax return. Fill out our simple form to find the best accounting companies who can help you out.
  • Think about using an umbrella company. Operating under a limited company framework, rather than self-employed has benefits for some contractors, but aithough the hassle of having to prepare and file quarterly statements to HMRC. 
  • Too much admin?Again, outsource it. A virtual PA can help you get through that pile of papers on your desk and can work on a single project, or a few hours a week to help you keep on top of things.
  • Take advantage of local business networking services.Many Chambers of Commerce have free to attend breakfast meet ups, where you can meet potential future clients. 
  • If you work from home, consider shared office space.Communal working in a shared office space doesn’t have to be expensive. It can get you out of the rut of being alone all day and gives you an opportunity to meet potential future collaborators or clients. 
  • If you’re an office-based contractor, take time building relationships with people outside of your immediate team. You may find even though your project is coming to an end, that an opportunity exists elsewhere in the organisation, and, if a company knows you and likes you, you’ve already got your foot in the door if you have a relationship with the team and project manager.
  • Never stop learning. Use your commute time to get on YouTube and learn new skills that can boost your current skill-set. Just 30 minutes a day can take your skills to the next level or broaden them so you’ll be ideally placed for the next contract that comes your way.  
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