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Online accountants should embrace social media

Online accountants should embrace social media

The Chartered Institute of Management Accountants has urged contractor accountants to embrace web 2.0 solutions to enhance their offerings.

The CIMA says that online accountants must use social media tools to streamline their business processes if they are to improve accounting practices. As the organisation recently discovered, very few accountants use social networking on a regular basis, but those that do reported that their effectiveness improved.

Web 2.0 technologies improve coordination, provide greater accessibility to knowledge and build up team relationships but accountants find it difficult to quantify these benefits.

CIMA’s R&D manager, Naomi Smith, pointed out that the younger generation of accountants are suing modern technologies to a much greater extent than their older counterparts. But she pointed out that all accountants should be taking advantage of the opportunities provided by social networking tools. Web 2.0 offers new ways of communicating with business colleagues, especially those based far away.

She went on to say that using these tools empowers employees to take more responsibility for organising business processes, knowledge and workplaces.

It seems strange that accountants are reluctant to use these new tools. Social networking sites, such as LinkedIn, are great places to capture new business through referrals. As we emerge from the recession, contractor accountants may want to expand their client base. And social media is an excellent way to do this.

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Image: Twitter Bird Sketch by shawncampbell

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